Laurence Lecocq
Portrait
Founder of Nout, a french brand of 100% natural and organic luxury perfumes.
Since I was young, I have been connected to nature, the strength of trees, scent of flowers, smell of rocks and exceptional beauty of animals. This feeling of deep belonging to life and the taste for beauty have never left me. This energy of the earth led me to realize a dream, to put true nature back in our wake by creating luxury and organic perfumes.
Today, I contribute in my own way towards a new vision of fine perfumery that is eco-conscious and sustainable. By proposing refined, pure and healthy fragrances for our well-being and that of the planet. And that makes me happy!
What is the genesis of your project?
An awareness that perfume is often synthetic and unethical, we breathe it thinking we are breathing nature! In creating Nout, I wanted to unite men and women who share the same values: to put nature and truth back in our wake.
NOUT perfumes are pure (organic) and healthy for our well-being and that of the planet.
What are your objectives in terms of sustainable development?
Continue to produce french and organic products with the least possible impact on the environment.
To accompany and explain the nature oriented movement in the fine fragrance industry.
To move further in the eco-responsible commitment such in the refill, associative commitment and upcycling or carbon evaluation.
What is your major challenge in terms of improvement within 2 years?
To improve further in the sustainable and organic field by using raw materials as much as possible, especially by using new techniques for the manufacturing of fragrances.
Your definition of "Sustainable Luxury
Sustainable luxury means combining creativity, quality and rarity with respect for ourselves and the world.
Why join 1.618?
1.618 is a real community of committed and creative brands where we share our experiences around the same vision: luxury & sustainability, without compromise and without green-washing.
Joining 1.618 is to feel supported and encouraged. It also means benefiting from contacts, visibility and shared events posing a real opportunity, especially for a young brand like NOUT.
What is the meaning of your name?
Nout is a beautiful Egyptian goddess discovered during a trip to the Nile in 2005.
Her body, blue with stars, symbolizes the celestial vault and protects the earth from the flood. NOUT gives meaning and coherence to the project, pure and healthy and benevolent for oneself and for the world.
N.O.U.T. is also an acronym that perfectly sums up the fundamentals of the brand: Natural Organic Unisex Teasure.
