Svante Holm & Alban Mayne

Beauty Disrupted was born out of a dream of the French and Swedish co-founders Alban Mayne and Svante Holm to disrupt an industry that relies heavily on plastic. “We were both working in the tech industry when we heard the staggering statistic that some 80 billion plastic shampoo and conditioner bottles are trashed annually, said Svante. “Few are recycled and many end up in our oceans.”

The co-founders quit their careers and spent two years seeking out the perfect ingredients for each bar, exploring the French Alps with local botanists and learning from experts and artisans from around Europe. “We wanted to create something that was luxurious and indulgent but not at the expense of our planet,” said Alban. “Every bar we offer has to exceed the pleasure and performance of the most premium liquid alternative while also being free of plastic and harsh ingredients.”

And now, after two years of smelling, testing, breathing, and dreaming about haircare and beauty bars, the co-founders have launched an extensive range of consciously crafted bars that get top-ratings from consumers and beauty press alike.

We are not in this to make something small. We are here to help change a gigantic beauty industry that is addicted to plastic and often also to harsh ingredients. We want to show that it is possible to make green vegan and cruelty free products that are also luxurious and absolutely wonderful to use. The more consumers who experience that, the stronger the pressure will be on traditional beauty brands to change their ways. And when that happens, the industry will finally move away from the 80 billion plastic shampoo and conditioner bottles that get trashed every year.

We have succeeded in creating a wide range of solid bars that are as good or better than the finest liquid haircare and beauty products. But they are sometimes not as easy to use as the plastic bottle alternatives. For example, if you leave a solid bar under running water in the shower, it melts away. The bottle on the other hand doesn’t mind the water at all. We are working hard on this and over the next year we will come out with unique solutions that will make it even easier for consumers to give up the bottle…

To us, sustainable luxury is about respect and kindness. Respect for the farmers who provide our natural and vegan ingredients. Respect for the planet and its inhabitants. Respect for our partners and the amazing people in the South of France who help us craft our products. And for the consumers who buy our products. We want them to experience luxury that is not only wonderful to use, but also kind to their bodies and to our incredible planet.

1.618 Paris makes it easier for people to find luxurious products that are amazing for the consumer and kind to the planet. We love that! Together we are stronger, have more visibility, reach more people, and have more impact. What’s not to like?

Our name, Beauty Disrupted, says exactly what we are here to do: disrupt, or change, the beauty industry by providing luxurious haircare and beauty products that are not only amazing to use, but also kind to the planet. Because we know that there is a better and cleaner way to do beauty. One that doesn’t rely on plastics or harsh ingredients, but that goes all in on the most caring natural ingredients and Grasse’s finest organic scents.