Beauty Disrupted, breaks the codes of the cosmetics industry by offering premium beauty and haircare products that are plastic-free, gender-neutral and in solid bar format. Designed in Stockholm and ethically crafted in the south of France, the brand is firmly committed to protecting the planet and fighting against climate change.

Switzerland

2020

Beauty

Valeurs et engagements

Beauty Disrupted was born out of Alban Mayne and Svante Holm’s common desire to shake up the cosmetic industry standards while preserving the planet.

"80 billion plastic shampoo and conditioner bottles produced each year, and less than 10% recycled": these are the staggering figures that had turned Svante and Alban’s life upside down, pushing them to give up their career in tech to found Beauty Disrupted. Today, their mission is to revolutionize the current model of an industry that relies heavily on plastics.

To achieve this goal, they sought out for nearly two years the best ingredients and traditional methods of production....

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Histoire

2019
Beginning of the project by Svante and Alban
2020
Creation of Beauty Disrupted
2021
Products available on their website, in the Netherlands (Skins Cosmetics), in Sweden (NK), in Belgium (Parfuma) and in France (Printemps Haussmann, Printemps.com)
2021
World Oceans Day: Beauty Disrupted donates 100% of its sales (from the Ocean Magic collection) to an association that protects the oceans (Sea Shepherd)

A lot of demanding commitments

Whenever possible, the ingredients are organic, natural, local and traceable, and are also meticulously chosen for their nourishing and soothing properties. Dermatologically tested, the products are totally free of parabens, silicons, drying alcohols, SLS and SLES. The absence of harsh substances in the composition of the bars allows the...
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En chiffres

2

plastic bottles at least are avoided per purchase of a Beauty Disrupted bar

100 %

renewable energy used in the making of all products

20%

of profits donated to associations fighting against climate change

Principales
forces et qualités

Eco-design of packaging

Environmental impact and energy consumption

Sourcing, traceability and responsible supply chains

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L'anecdote de 1.618

This brand has demonstrated a magnificent integrity that we wish to highlight here.
During the validation process by our experts, the entire product line was studied and validated with the exception of one product.
The co-founders immediately stopped the production and removed it from their offer. This decision was spontaneous and without discussion.
This was particularly striking for us. Congratulations Beauty Disrupted !

"The climate is changing, maybe we should do the same"