Beauty Disrupted, breaks the codes of the cosmetics industry by offering premium beauty and haircare products that are plastic-free, gender-neutral and in solid bar format. Designed in Stockholm and ethically crafted in the south of France, the brand is firmly committed to protecting the planet and fighting against climate change.
Valeurs et engagements
Beauty Disrupted was born out of Alban Mayne and Svante Holm’s common desire to shake up the cosmetic industry standards while preserving the planet.
"80 billion plastic shampoo and conditioner bottles produced each year, and less than 10% recycled": these are the staggering figures that had turned Svante and Alban’s life upside down, pushing them to give up their career in tech to found Beauty Disrupted. Today, their mission is to revolutionize the current model of an industry that relies heavily on plastics.
To achieve this goal, they sought out for nearly two years the best ingredients and traditional methods of production....
A lot of demanding commitments
plastic bottles at least are avoided per purchase of a Beauty Disrupted bar
renewable energy used in the making of all products
of profits donated to associations fighting against climate change
forces et qualités
Eco-design of packaging
Environmental impact and energy consumption
Sourcing, traceability and responsible supply chains
L'anecdote de 1.618
This brand has demonstrated a magnificent integrity that we wish to highlight here.
During the validation process by our experts, the entire product line was studied and validated with the exception of one product.
The co-founders immediately stopped the production and removed it from their offer. This decision was spontaneous and without discussion.
This was particularly striking for us. Congratulations Beauty Disrupted !