La Bouche Rouge is the first eco-responsible luxury makeup house inviting people to consume beauty differently. The initial idea was to reinvent the lipstick, the iconic object!
France
2017
Beauty
Valeurs et engagements
La Bouche Rouge has curated an imaginative line of make-up products without microplastics consisting of clean, pure and desirable formulas, offered in precious upcycled leather cases.
Born in 2017, La Bouche Rouge is the first eco-responsible and humanistic luxury makeup house calling individuals to consume beauty differently.
The initial idea was to reinvent the lipstick, by offering an object of high leather goods that is refillable with a comfortable and long-lasting texture. But now, not only is it created with a clean formula without microplastics, toxic products, and allergen but is also offered in precious upcycled leather cases that are fully refillable,...
Histoire
La Bouche Rouge is committed to creating a world in which beauty and nature are celebrated through responsible practices.
The brand does not use water in production (dry cleaning), the waste is sorted and recycled by...
En chiffres
Of products are refillable and/or fully recyclable
Of products are refillable and/or fully recyclable
Microplastic used
Employees
Le mot du comité
Candice Colin
Creator of the Clean Beauty app and the Saas BtoB platform Beautylitic.
Lipsticks whose formulations, in the luxury segment, are without a doit the cleanest in the market.
Principales
forces et qualités
Transparency and sincerity.
Responsable innovation
Eco-design of packaging.
L'anecdote de 1.618
Before talking to them, we didn't think of the idea as ridiculous or a preconception that the brand was totally clean.
Too good to be true!
We were curious enough to dig deeper and we had the chance to meet the founder, Nicolas Gerlier, who simply convinced us and demonstrated his efforts, ideas, integrity and choices...
What a great success! For the planet and our faces.
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