La Bouche Rouge is the first eco-responsible luxury makeup house inviting people to consume beauty differently. The initial idea was to reinvent the lipstick, the iconic object!

France

2017

Beauty

Valeurs et engagements

La Bouche Rouge has curated an imaginative line of make-up products without microplastics consisting of clean, pure and desirable formulas, offered in precious upcycled leather cases.

Born in 2017, La Bouche Rouge is the first eco-responsible and humanistic luxury makeup house calling individuals to consume beauty differently.
The initial idea was to reinvent the lipstick, by offering an object of high leather goods that is refillable with a comfortable and long-lasting texture. But now, not only is it created with a clean formula without microplastics, toxic products, and allergen but is also offered in precious upcycled leather cases that are fully refillable,...

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Histoire

2016
Meeting of the 2 founders
2017
Creation of la Bouche Rouge
2019
Humanitarian trip to Togo to build water wells with the funds raised from their sales
2021
First complete line of makeup without microplastic, with clean formulas and innovative packaging

La Bouche Rouge is committed to creating a world in which beauty and nature are celebrated through responsible practices.

La Bouche Rouge selects its ingredients for their quality, their efficiency and their origin. BHA and BHT are antioxidants that are replaced by vitamin E in the entire range. Their laboratory is certified GMP cosmetic (ISO 22716).

The brand does not use water in production (dry cleaning), the waste is sorted and recycled by...
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En chiffres

100 %

Of products are refillable and/or fully recyclable

85 à 100 %

Of products are refillable and/or fully recyclable

0

Microplastic used

35

Employees

Le mot du comité

Candice Colin
Creator of the Clean Beauty app and the Saas BtoB platform Beautylitic.

Lipsticks whose formulations, in the luxury segment, are without a doit the cleanest in the market.

Principales
forces et qualités

Transparency and sincerity.

Responsable innovation

Eco-design of packaging.

Cliquer et Déplacer

L'anecdote de 1.618

Before talking to them, we didn't think of the idea as ridiculous or a preconception that the brand was totally clean.

Too good to be true!
We were curious enough to dig deeper and we had the chance to meet the founder, Nicolas Gerlier, who simply convinced us and demonstrated his efforts, ideas, integrity and choices...
What a great success! For the planet and our faces.

"If you truly love nature, you will find beauty everywhere. "